20,000 Free Tickets Offered for Women’s World Cup Amid Sales Concerns in New Zealand: Amid worries about ticket sales in one of the host nations, a sponsor of the FIFA Women’s World Cup has stepped up by offering 20,000 complimentary tickets. Xero, an accounting firm based in New Zealand, made the announcement on Thursday, stating that 5,000 tickets would be allocated for each match held in the four venues across New Zealand, where the World Cup is co-hosted with Australia.
While ticket sales in Australia have been notably strong, with 1.25 million tickets already sold for the tournament, concerns have been raised about the lower sales figures in New Zealand. Out of the total tickets sold, only 320,000 have been purchased for matches taking place in New Zealand, as reported by the Associated Press.
FIFA‘s chief women’s football officer, Sarai Bareman, previously highlighted the popularity of the Australian national team, the Matildas, and their influential role in driving ticket sales. She explained that the Matildas, led by the impressive Sam Kerr, have captured the hearts of the nation, resulting in a strong fan base. This selling power is yet to be replicated in New Zealand with the Football Ferns.
Australia is widely considered a formidable contender for the title this year, whereas New Zealand’s Football Ferns have never won a group match in a World Cup. This disparity in performance and popularity may be contributing to the differing ticket sales between the two countries.
Despite the sales concerns, Women’s World Cup Chief Executive Dave Beeche expressed overall satisfaction with the progress, noting that certain games featuring the host nation and top-ranked teams are experiencing higher demand. Beeche emphasized that they are content with the overall progress of ticket sales.
As the tournament draws near, the generous offer of free tickets from Xero aims to boost attendance and create an electrifying atmosphere for the matches held in New Zealand, ensuring that fans can enjoy the excitement of the Women’s World Cup.