Bud Light : which was once a popular beer in the United States, has seen a decline in its ranking among the country’s top beers. It has dropped from being the ninth most popular beer last year to its current position at 14. According to a recent survey conducted by YouGov, Bud Light has fallen behind other brands like Pabst Blue Ribbon, Miller Genuine Draft, and Miller Lite. The top five beers that are most liked by consumers are Guinness, Heineken, Corona, Samuel Adams, and Blue Moon.
Interestingly, despite this decline in ranking, surveys conducted in the second quarters of both 2022 and 2023 revealed that the percentage of people who “liked” remained constant at 42%. However, the parent company of Bud Light, Anheuser-Busch, has experienced a significant decrease in sales due to its partnership with transgender activist and influencer Dylan Mulvaney. The controversy surrounding this partnership, particularly the promotion of the March Madness basketball tournament using Bud Lights cans featuring Mulvaney’s face, led to consumers distancing themselves from the brand.
Furthermore, an interview with Alissa Heinerscheid, Bud Light’s marketing vice president, surfaced in which she criticized the brand’s consumers, referring to them as “fratty” and having “out of touch humor.” She emphasized the necessity of adopting a different marketing approach to overcome the brand’s association with such stereotypes.
Consequently, Bud Light has suffered a drastic decline in sales of nearly 30% compared to the previous June, and there are no signs of recovery. In an effort to win back customers, has released a series of advertisements. However, their latest ad featuring Travis Kelce, a star from the Kansas City Chiefs, received criticism as being a desperate attempt to regain support from alienated male drinkers.
The brand’s loss in popularity and sales has resulted in Bud Light being sold at significantly reduced prices, with some stores even offering it for free through promotional rebates. This substantial decrease in sales has also led to the closure of glass bottling plants, leaving numerous employees without jobs.
Overall, Bud Lights reputation and position in the market have been severely impacted by its controversial partnership and the subsequent fallout, leading to a decline in both popularity and sales.